Leadership Change at B&R
ABB has officially named Susana Gonzalez as the Chief Sales Officer for the Machine Automation Division of B&R, effective February 2025. With over 25 years of robust experience in industrial automation and manufacturing, Gonzalez will oversee the global sales strategy for B&R and join the Division Management Team. She succeeds Luca Galluzzi, who successfully held the position for five years.
Experience Driving Sales Growth
Gonzalez brings a wealth of experience to her new role, having honed her skills across various regions, including the USA, Asia, Europe, the Middle East, and Africa. Prior to joining B&R, she served as the sales leader for Rockwell Automation's EMEA region. Her diverse responsibilities included customer support, product management, and sales, equipping her with a comprehensive understanding of the industry.
Commitment to Customer Focus
"Susana's strong international background and strategic mindset align perfectly with our vision," stated Joerg Theis, President of ABB’s Machine Automation Division. He believes her leadership will enhance customer engagement and ensure that B&R continues to deliver innovative solutions tailored to evolving customer needs while upholding high standards of quality and performance.
Vision for Future Growth
Expressing her enthusiasm for the role, Gonzalez remarked, “Joining B&R at such a crucial juncture is exciting. B&R has a notable reputation for exceptional customer support and adaptability." She emphasized the importance of leveraging customer insights to drive innovation and improve sales processes. Gonzalez plans to collaborate closely with the Research and Development team to create solutions that not only meet but exceed customer expectations.
Academic Background Supporting Expertise
Gonzalez holds a degree in Business Administration from Asturias Business School and an MBA from San Francisco State University. This strong educational foundation complements her extensive practical experience, making her well-equipped to lead B&R in the competitive industrial automation landscape.
Insights on Industry Trends
The appointment of Susana Gonzalez comes at a pivotal time for ABB and the industrial automation industry. As companies increasingly innovate to meet the demands of the rapidly evolving market, effective leadership focused on customer needs becomes crucial. With her proven track record and commitment to quality, Gonzalez is poised to drive significant growth at B&R.
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By focusing on customer relations and innovation, Gonzalez's leadership could reshape B&R’s strategic approach in the marketplace. Her role underscores the importance of adaptive strategies in the ever-evolving realm of industrial automation.